Taipei, Taiwan, June 26th, 2012
In a recent interview to Korenix Gianni Damian, CEO of Contradata, opened up about their market development and Korenix brand building and positioning strategy in Italy.
“Our customers’ choice lays upon Korenix solutions for their excellent product quality and high level of reliability. Throughout our cooperation and joint projects of 8 years now, Korenix products have proven to be extremely reliable with an impressive 0.0% return rate”, stated Gianni Damian in his interview to Korenix. “As a plus to their good quality, Korenix products are highly competitive in Italy’s industrial automation market due to the adopted smart price policy. With a wide range of differentiated products and professional local technical support system we are able to upbeat our competitors targeting both high- and low-end markets.”
Mr. Damian also shared how Korenix excels in the market.“Korenix not only answers market needs by providing traditionally required product features and protocols for industrial applications, but also strives ahead introducing innovative features, such as the MSR network redundancy protocol with ultra short recovery time. This is what makes Korenix products so unique, with a resilient solution that cannot be matched by any other vendors”.
“The long standing partnership and commitment between our companies is yet another determining factor for our customers to feel secure by choosing Korenix. A reliable brand supplied by a reliable distributor makes a perfect union.” concluded Mr. Damian.
Contradata has been in the market for 35 years now working with industrial switch and PC solutions and covering the entire Italy market. Through its extensive experience in the industrial automation market and its high level of know-how, the company has built long term relationships with its partners through confidence and loyalty. Headquartered in Monza, with professional teams located in their Torino, Bologna and Rome offices, Contradata provides essential assistance to customers with extensive design-in services.
Korenix has worked with the company since its start-up, and since then has had close and highly trusted relationship. Despite the highly saturated marketplace with lots of different products, Korenix, through Contradata’s active promotional efforts was able to penetrate and become a recognized brand in the market. By participating to locally organized trade shows, holding conferences in Italy’s large industrial cities every 2 years and covering Korenix’s latest leading-edge solutions in industry specialized magazines, Contradata expanded Korenix brand awareness and created a reputation of a Ruggedized Embedded Solution Provider, winning large projects in such sectors as automotive and machinery industries, energy, traffic and transportation, surveillance industries, etc.
Korenix’s and Contradata’s customer-driven and service-oriented efforts lay a foundation for developing and fortifying mutually beneficial and valuable partnership that tend to expand the scope of their joint projects in Italy in the future as well.
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